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Helps to boost profit, sales and brand value.
September 29, 2024
By: Lianna Albrizio
Associate Editor
As a founder member of the Unstereotype Alliance, Unilever says it’s championing advertising that authentically and positively represents a diverse range of people. Now, new research shows how this approach is helping to boost profit, sales and brand value. Unilever joined UN Women to co-found the Unstereotype Alliance in 2017, establishing an industry-led initiative to eradicate harmful stereotypes in advertising. Now, new research shows that this approach isn’t just good for inclusion an...
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